All message senders must have compliant Terms & Conditions made available to their consumers/recipients. The Terms & Conditions page must contain the following details:
- Brand name;
- Types of messages the consumer can expect to receive;
- Message frequency disclosure;
- “Message and data rates may apply” disclosure;
- Customer care contact information (Text HELP for help, contact [email address] for support, etc.);
- Opt-out information (Text STOP to cancel).